Sí Here Weekly Business Marketing Report

October 2nd, 2017 - Curated over the past week.

PR Mexico Tourism Board Unveils Global "A World of Its Own" Campaign from marketwatch.com : Mexico

The Mexico Tourism Board unveiled a new global campaign, "A World of Its Own," in New York City. The campaign represents the next chapter in Mexico's global tourism positioning and promotion and focuses on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again. The "A World of Its Own" positioning highlights the sheer scale and diversity of Mexico's tourism offering and comes at a time when Mexico has climbed from the 15(th) (2012) to the 8(th) most visited country in the world (source:UNWTO), outpacing the global industry average in growth, by several times.

CenturyLink taps Pinta as Hispanic Market Agency of Record from hispanicprblog.com

CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta to tap the burgeoning Hispanic market. The scope of work includes advertising, digital content creation, media buying, social media management, public relations and activating the agency’s proprietary in-store platform, Bodega Media®.

PR In Honor of Hispanic Heritage Month, Girl Scouts Releases “Me Verás Brillar” from businesswire.com

Girl Scouts of the USA (GSUSA) today released “Me Verás Brillar,” a Spanish version of its “Watch Me Shine” anthem, which the organization released last year. The new song is distributed in conjunction with National Hispanic Heritage Month and emphasizes the importance of girls taking the lead in their communities. For more than 100 years, Girl Scouts has given girls the tools to find their inner leader and empower themselves, and the new anthem is one of the many ways a girl can see herself represented as an unstoppable, inspiring G. I. R. L. (Go-getter, Innovator, Risk-taker, Leader)™.

Latin Curated Brings Colombian, Latin American Designers to U.S. from euronews.com : New York

Visitors to New York's iconic Soho neighborhood can see the work of Latin American designers, primarily from Colombia, under one roof. Latin Curated is a platform bringing luxury brands from Latin America under a pop-up store that opened its doors this month. One-part retail space and one-part showroom, the goal of the platform is to introduce Latin American designers not only to the U. S. market, but to boost their overall international exposure.

A new Hispanic segmentation model is here, know it!—Meet The Latinista from hispaniconlinemarketing.com

The U. S. Hispanic market is ever evolving; and so should your Hispanic market strategy to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that will help you and your brand create and enhance meaningful connections with Hispanic consumers. This segmentation model is attitude-based and goes beyond language and demographics. It goes deeper, is non-linear and takes values, mindset and consumer behavior into account.

Peru’s Clever Social Media Campaign Raises Awareness About Human Trafficking from globalvoices.org : Peru

The Peruvian Ministry of Internal Affairs honored National Prevention of Human Trafficking Day on September 23 with the launch of a campaign titled “Que no te encuentren” (Don't let them find you), aiming to counter human trafficking in Peru.

“Multi”-cultural ≠ 100% Hispanic from hispanicad.com

It’s no secret that today’s multicultural market has exploded. Nearly half of the American population identifies as part of one minority group or another. However, multicultural agencies have been slow to adapt to the changing marketplace. The very change that they argued and fought for themselves, they are now denying the other up and coming multicultural marketing segments

US Media Consulting Announces Ad Partnership with Tinder in Latam from portada-online.com : Latin America

Tinder, a global social app to meet new people, has selected US Media Consulting as the exclusive advertising sales representative for select countries in Latin America.

Venezuela Chocolatiers Seek Another Guinness Record to Promote Their Products from laht.com : Venezuela

Venezuelan chocolatiers are organizing their 5th International Expofair to boost the export of their products, amid the raging economic crisis the country is going through, and are determined to set another Guinness record that will help to promote what many call the “best cocoa in the world.”

PR Legendary Mexican Actress/Singer Angélica María And Daughter, Actress/Comedian Angélica Vale, Join Juanita's Foods And The Art Institutes In Campaign That Highlights Mexican Culinary Traditions from prnewswire.com

Mexico's beloved celebrity mother-daughter duo, legendary star Angélica María and actress and comedian Angélica Vale, have teamed up with Juanita's Foods and The International Culinary Schools at The Art Institutes to launch Vive la Tradición – a new campaign that highlights the importance of preserving Mexican culinary traditions from generation to generation and draws attention to delicious menudo, the traditional soup made with beef tripe and hominy popular at Mexican family gatherings. During a celebratory event held today at The Art Institute of California – Hollywood, a campus of Argosy University, stars and guests enjoyed tastings of Juanita's menudo and pozole, a Mexican-themed breakfast buffet prepared by students of The Art Institute, and a friendly conversation with both Angelicas about the role of food as part of Mexican identity.

Hornitos Tequila: A Shot Worth Taking by The Community from thedrum.com

Entitled 'A Shot Worth Taking,' the campaign celebrates the tequila brand’s history as a shot-taking, boundary-pushing brand, inspiring fans to adopt this same mentality. It includes online video advertising, social media content, and OOH executions, as well as television advertising slated to launch in 2018.

Patron Tequila: Patron x Guillermo del Toro by The Brooklyn Brothers from thedrum.com

Filmmaker Guillermo del Toro is known for his poetically spooky visuals and sublime use of music and sound design to tell his distinctive stories. Not surprisingly those same traits are found in 'Patron x Guillermo Del Toro. ' The short film was directed by Casey & Danielle of production company Mindcastle, Seattle for Patrón Tequila and agency The Brooklyn Brothers, and features sound design and audio mix, as well as additional music and arrangement from Hobo Audio.

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila from just-drinks.com

Earlier in September, Pernod Ricard hosted its seventh annual The Tahona Society competition - a bartender programme under its Altos Tequila brand. The 2017 session saw 25 bartenders from 17 markets gather in Jalisco, Mexico, along with journalists and bloggers from around the world. During the week, just-drinks deputy editor Lucy Britner sat down with the VP of the group's 'House of Tequila' division, Pierre-Aymeric du Cray. In the first of this two-part interview, du Cray tells us what the Tahona activation means for Pernod in business terms, and why the on-premise channel is so important.

Technology Trailblazer: Patrón Innovates with New Apple AR Tech from chiefmarketer.com

Patrón Tequila is making it easier for consumers to learn about its tequila with its new augmented reality app. The Patrón Experience, which debuted at the Apple App Store Sept. 19, gives users the opportunity to transport themselves to a virtual world at the Hacienda Patrón in Jalisco, Mexico, the private distillery where the tequila is produced and bottled.

SALES LEADS: CenturyLink, Southwest Airlines, Mexico Tourism Board… from portada-online.com

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.


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