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Sí Here chronicles Hispanic & Latino/a/x experiences in specially designed reports (subscribe to stay informed : view report archives). The reports focus on Highlights, The Arts & Culture, Entertainment & Music, Food & Drink, Latinas, Education, Health, and Business. They normally are published on a weekly basis. At times there may be special reports for big events, California or Videos, etc.

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Why Should You Care?

We are a demographic tsunami that is impacting all facets of US society from culture to business to politics and everything in between.

If children are our future then "Latino children are projected to make up about a third of total pre-K-12 enrollment by 2023" and "Two in five Latino children between ages 10 and 17 are overweight or obese. Diabetes, asthma and depression are growing problems too." from NPR

In terms of the dollar for you business-minded folks: "A new report puts a price tag on the Latino population in the United States, and it is over two trillion dollars. This economic power, says the report, would rank as the 7th largest in the world if the Latino GDP (Gross Domestic Product) were its own country." from NBC


Hola, my name is Tomás Custer (Email). I expertly curate and publish these unique reports to

  • chronicle our experience and
  • make it easier to stay informed.

You could spend hours and hours (and hours) to get this information or you could Sí Here. I bring the best of it together into one place. Stay informed! Enjoy our story! Save time!


Sí Here rose out of the ashes of HispanicTips. It was a news service that for many years (2005 to 2015) provided the most comprehensive news in English about the DIVERSE, VIBRANT, VITAL & HUGE Hispanic & Latino World. I advocate that knowledge is power and have already helped millions of people easily stay informed.

I had/have a strong following including professors, journalists, media personalities, politicians (U.S. Reps, former Ambassadors, etc.), executives, professionals, teachers as well as activists, bloggers, parents, students and regular people. My readers have always said it best: "love it," "addictive," "useful," "great," and "invaluable." readers' quotes & testimonials.

I still use social media in a limited way on Twitter and Facebook but it isn't a priority. There are plenty of other sources for breaking and time-sensitive news.

I learned a lot running HispanicTips but regrettably, I couldn't continue running it the way it was. Basically, business got rough for independent media and still is. But I loved doing it and knew in my heart the value and uniqueness of the service I was providing.

So in 2017, I decided to try again (in a slightly different manner) with Sí Here (See Here & Yes Here). This is one of my passions. It is a craft at which I excel and I can see myself doing this until the day I leave this planet or my eyes give out.

Sí Here is an InformOso journalism venture and is part of my company Rosebud City that also includes my artwork.

Information Design, Curation, & Chronicling

First of all this site is designed to be quick to load while being easy to use on any device. I keep it simple. There is a lot of information in these reports but that is for a reason. That reason is simple.

There is, in fact, a lot of news about us but it is dispersed and can get lost in the noise. To get any kind of a bigger picture we need to be able to have access to tools that we can rely on and trust.

There is also a lot of compelling relevant content out there that I wouldn't call news. I bring together the news and weave in these content threads to present an information mosaic in a clean and elegant manner.

The articles and content are curated through a system I have developed and refined over 10 years. These items are then published in specially designed reports. Learn more about these reports and how to best use them or view the report archives.

If you want algorithms and bots to serve you the news then you get what you get. That isn't what I do. It is easy to miss things when you rely on the stream coming from social media or follow just one of two sites.

Parting Words

If you are a curious individual, a news nerd, an academic or are interested in business intelligence or the power of digital curation you would be hard-pressed to find anything as convenient or powerful. I invite everyone to learn how to stay informed and to appreciate the beauty in the complexity of our story. View the report archives.


Tomás (LinkedIn : Email : 503-482-2047)